Ask anyone who works in career-technical education about their greatest challenge and the majority will no doubt mention the continuing myths and stigma that seemingly haunt it, stifling the great work teachers and students do in this field. While vocational education was formed in the 1960s and 70s to create a force of skilled workers … Continue reading Changing Long-Standing Perceptions Through A Strategic Campaign
It was 2011 when a young entrepreneur had the idea to make scented candles with "man-friendly" smells. Think fresh-cut grass and bacon. This middle schooler didn't just make candles, he made them out of soup cans that had been used to feed the homeless. Man Cans evolved into the "One Candle, One Meal" mission and … Continue reading Earned Media Drives Awareness
Tolles Career & Technical Center was located in a growing and vibrant region of the state Ohio, yet Tolles had issues when it came to its own growth. Enrollment was stagnant and awareness of what the school even did was low. To bring about significant change requires significant disruption, something not always welcomed in the … Continue reading A Systemic Shift Yields Results
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