We work with organizations that serve students. This includes school districts throughout the nation. We have done work with large urban and suburban districts as well as rural districts. We have supported the efforts of career-technical districts and educational service centers. We have also worked for education agencies including the Ohio Department of Education and the Ohio Facilities Construction Commission. Our company led the outreach efforts of one of the largest educational technology conferences in the nation, the Ohio Educational Technology Conference. We have also completed work for start-ups, non-profits, and more.
Purposeland partners with organizations that need help telling the stories of their brand. We have worked with school districts to provide full-scale marketing and communication planning and execution, develop content and social media strategies, lead a district-wide strategic planning project, increase enrollment and retention, develop and execute campaigns, support an existing communications team, and provide insight and advice on various issues.
Marketing & Communications
Speaking & Training
Purposeland President Shane Haggerty has been delivering workshops and presentations for organizations since 2008. A former teacher, Haggerty approaches each speaking engagement from a personalized and customized approach. He has presented on topics like enrollment strategies, social media, strategic campaigns, storytelling, marketing trends, technology integration in schools, career-technical education marketing, content marketing, and much more. He has presented throughout the nation and in Canada, most recently at the National
School Public Relations Association National Seminar and the Canadian Association of Communicators in Education Conference.
Customized Professional Development
As many of our longstanding institutions seem to be failing all around us and truth and facts seem to be optional, it is more important than ever to share the stories that will move us all forward. It is important for organizations that serve students to take positions on the issues that matter most and stand for value. This happens when the collective voices in our communities shout for what matters most — our students. Storytelling is now required of all organizations. This can’t just be done in the traditional ways of the past. Instead, organizations now require targeted and personalized content that can effectively reach audiences where they want to be reached. Purposeland and the company’s creative partners specialize in creating content and telling stories to have an impact and advance the causes of our clients. From podcasting and short films to full-scale documentaries and social media content, Purposeland can help tell your stories.
Promotional and Marketing Videos
Social Media Content
Purposeland will soon launch our own events to share various areas of expertise with others. These events will include both face-to-face and virtual offerings in order to help our clients and others expand their professional learning to further advance the cause of serving students.